Castlemaine Boutique Accommodation
Through our subsidiary, Heads On Pillows, we were engaged by this boutique luxury accommodation provider to help improve their digital presence and ultimately increase direct bookings.
After Castlemaine Boutique Accommodation signed up with Heads On Pillows, we took this business from a relatively new, small business, to the highest ranking page on Google for both their entire region as well as under their specified main search terms. This dramatic increase in rankings has lead to exponential growth to site traffic as well as direct bookings, ultimately increasing revenue and decreasing their commission paid to online travel agencies. These exceptional results demonstrate the immeasurable benefits that a coordinated and well executed PPC and SEO campaign can bring to small businesses competing in crowded fields.
Our scope of work specifically included developing and implementing on-page, off-page and technical SEO to help attain Castlemaine Boutique Accommodation’s goals of increased traffic, enquiries and bookings. The results of this campaign were truly amazing, as we were able to take their organic traffic from 13% to 36% of total in only 6 months and also increase organic conversions by 240%.
“Heads on Pillows created a website that went beyond our expectations and saved us tens of thousands of dollars in commission. They then went on to boost our SEO and help us rank number one on Google for the terms we asked for. Couldn’t have asked for a better result.”
Increase direct bookings for a regional holiday rental manager