Monk’s Chai

We created and implemented a coordinated omni-channel digital marketing campaign for a prominent Australian chai company. Leveraging Google Ads, Facebook Ads and SEO, along with a stunning new website. The campaign was tailored to specifically increase online sales and develop brand exposure for this premium brand of locally made Australian made chai.

Our campaign has been overwhelmingly successful, with consistent and exorbitant month on month growth to both site traffic and sales over the past 12 months. On the back of this soaring growth, Monks Chai has seen a substantial return on investment (ROI) and return on ad spend (ROAS) as well as reporting a surge in quality traffic to its website and wholesale engagement.

The basis of this highly profitable and successful campaign was the identification and exploitation of lucrative ad groups and keywords in order to generate profit and engagement for the business. This was largely achieved through our leveraging of tailored targeting, ad placement and high-intent keywords to efficiently increase conversions to the benefit of Monks Chai.