Any business or organization that wants to rank on search engines needs to pay special attention to SEO. Regardless of the niche or industry, there’s always stiff competition to occupy the top search engine results pages (SERPs). Those companies that prioritize SEO and use it to gain a competitive edge improve their bottom line in the long run. Below, you’ll learn more about SEO for small businesses and the tips to help your business stay on top of the SEO game.
What is SEO?
Search engine optimization is the art and science of improving your site to boost search engine visibility and traffic. The end goal is to have more prospects and customers landing on your page to check and buy products or services. There are three major types of SEO services for website owners: on-page, off-page, and technical SEO.
On-page SEO comprises everything that can be optimized on the website, such as blogs, web content, page layout, etc. Off-page SEO happens outside your site, but it helps your business rank better on the search engines. Examples of off-page SEO are guest posting, brand building, and social media marketing.
On the other hand, technical SEO is more about modifying the technical aspects of the website to boost visibility. This includes reducing file sizes for the pages to load faster, making the site mobile-friendly, fixing broken links, rethinking site architecture, etc.
Every business that wants to improve its online visibility needs to make SEO a part of its digital strategy. Big companies often have a budget for SEO under marketing, and small businesses should also consider doing the same. That said, you can always find affordable SEO services for small businesses, offered either by an SEO agency or an individual SEO expert.
How to Do SEO for Small Business?
Small companies that want to build their brand and acquire more customers should prioritize SEO. Several aspects of small business search engine optimization make it a must-have for every small company. For instance, implementing on-page SEO tactics can help create a user-friendly website. This makes it easy to convert prospects who land on your page.
Before implementing any SEO techniques, it’s necessary to conduct a thorough SEO audit to uncover the bottlenecks and redundancies hurting your online visibility. An expert SEO professional will score your site against a set of site performance metrics before recommending specific SEO strategies.
SEO services for small businesses often comprise several techniques that need to be implemented correctly to ensure success. Some of the popular SEO packages for small businesses include:
- Keyword and content optimization.
- Use of external and internal links.
- Link building and reputation management.
- Use of FAQ Schema for Rich Snippets.
- Image and URL optimization.
- Responsive website design.
Small Business SEO vs. Enterprise SEO
If you are running or building a small business, your SEO budget will be smaller than that of large corporations. Enterprise SEO refers to the search engine optimization strategies designed for large companies with loads of content and thousands of pages. These businesses need sophisticated marketing and SEO efforts to stay on top of search engine results pages.
On the other hand, small business SEO comprises techniques optimized for SMBs with smaller amounts of content and relatively fewer web pages. There are several similarities between small business and enterprise SEO, just as there are notable differences.
Small business SEO, for instance, will focus more on local SEO as their services are geographically limited, while enterprise SEO often targets a global audience. Large corporations will also have multiple websites and sub-domains, often in different languages, to serve various regions. Therefore, site and content design should be optimized to enhance this level of flexibility.
Navigation features, voice and visual searches are the other key SEO aspects that differ greatly for small business SEO and enterprise SEO. Since SEO costs for small businesses are often lower, most companies choose to outsource these services. That way, they can focus on their clients and growing the business.
The best SEO companies for small businesses often allow their clients to select the SEO services they want. This level of service customization means the SEO firm can accommodate everyone based on their unique needs and budget.
How Small Businesses Can Keep Up With Larger Websites?
Most small businesses face competition from big companies with more resources, customers, and a better budget and reputation. The truth is, every business can succeed at its own level. The goal isn’t to compete with those with more of everything but to shine and dominate in your own domain. However, this does not mean you should ignore what your competitors do. In fact, you should learn from them and work on your small business, one step at a time.
But how can you keep up with the larger websites? The first step is to look for weaknesses in your SEO strategies and fix them. This will mean reviewing your link-building strategy, optimizing your site, revamping site design, etc. Afterward, you want to identify your competitors’ weaknesses. The goal is to focus your efforts on succeeding in the areas in which your competitor is failing.
To be on the safer side, you should seek expert SEO services from a reputable company. By tapping into affordable SEO services for small businesses, you can easily dominate your market without overworking your staff or spending a lot of resources. Even so, choosing the top SEO companies for small businesses can be challenging. You need to do thorough research and keenly assess different SEO companies before selecting the best one to work with.
Why SEO Is Important for Small Businesses?
In today’s digital world, SEO is the backbone of every business. Small companies that want to enhance their competitive advantage should leverage SEO for better online visibility and brand awareness, more site traffic, conversions, sales, and revenue. The best part about investing in small business SEO is that you can track your ROI and modify your strategies as needed.
Besides bringing in more customers, SEO also enhances your site’s user experience. This has a huge benefit on customer satisfaction and retention. To maximize these benefits, you want to work with an SEO company that will put your needs before theirs. This means you’ll enjoy streamlined communication, better support, and reliable market insights. At Artemis Digital, we are committed to taking your business to the next level. We offer customized SEO services designed to suit your unique business needs. Get in touch with us, and we’d love to help.